Work Flexibility: Hybrid or Onsite

As the Upstream Marketing Manager for the Acute Care Business Unit, you will play a pivotal role in shaping the future of our Patient Care portfolio—including beds and surfaces—within the global healthcare market. You will drive the annual strategic planning process, provide deep competitive insights, and anticipate emerging market dynamics to ensure the business remains ahead of the curve. This role demands a visionary mindset capable of translating customer input and market trends into actionable strategies, while fostering cross-functional collaboration across R&D, Clinical Affairs, and Commercial teams. By identifying unmet needs, guiding the product lifecycle, and aligning marketing strategies with organizational goals, you will directly impact portfolio growth and the broader success of the business.

 

What You Will Do:

Lead New Product & Business Development (NPD/BD) for the Acute Care Business Unit, focusing on Patient Care (beds and surfaces)

Own and drive the annual strategic planning process for the Patient Care portfolio

Analyze market trends, identify unmet needs, and translate insights into product and service opportunities

Monitor competitive activity and advise on current and future market dynamics

Develop and execute long-term portfolio strategy aligned with broader business objectives

Build and maintain relationships with key opinion leaders and emerging thought leaders

Guide customer acquisition and retention strategies based on market potential and segmentation

Collaborate cross-functionally with R&D, Clinical Affairs, and Marketing to support product development and clinical claims

Lead the end-to-end new product development process, managing cross-functional teams and key stakeholders

Oversee pricing strategy, forecast development, and performance metrics to support business goals

Ensure alignment of marketing strategies and promotional efforts across channels

Promote industry best practices and internal awareness of evolving healthcare standards and market expectations

What you will need:

Required:
• Bachelor’s degree required
• 8+ years of work experience required

Preferred:
• MBA preferred
• 5+ years medical device or marketing experience preferred
• 2+ years of people management experience preferred
 

Travel Percentage: 40%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.