ACCOUNT EXECUTIVE OUTSIDE SALES Job Details Job Location Grant Iowa Lafayette Shopping News - Platteville, WI Position Type Full Time Travel Percentage Road Warrior Job Shift Day Job Category Sales Description Overall Responsibilities : Sales + Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone. + Prepare advertising for input into production. Revenue Generation - Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, in-person and virtual events and special sections and features. Marketing - Identify key accounts for whom to develop marketing proposals. Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork. Specific Responsibilities : + Generate revenue from company products to meet or exceed departmental goals. + Sell and service existing accounts. + + Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means. + Assist customers in the development of their advertising plans, including graphics and layout ideas. + Meet deadlines for advertising copy. + Work together with colleagues from other departments to improve efficiency and enhance productivity and profit . + + Maintain current and complete information on accounts. + Ensure that all advertising is published in accordance with WCI’s established rates, contract’s, policies, standards of acceptance, federal, state and local laws. + Follow established credit policies. + Assist with counter and telephone customers as needed. + + Assist in territory coverage as needed. + Assist in the research and development of special sections and public relations promotions. + + Utilize company marketing tools to generate revenue. + Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections. + Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation. + Maintain a “customer comes first” environment with proactive commitment to internal and external customer service. + Actively participate in the Great Game of Business. + Participate in company training programs. + Other job-related duties as assigned. Qualifications Behavior : Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers’ license. Skills : Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills. Knowledge : College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.