**Introduction** Account Based Marketing concentrates and combines sales and marketing as co-owners in engaging focus accounts/industry in a more direct way to deliver an integrated pre and post client experience, build new relationships, strengthen reputation and to drive toward shared business outcomes. ABM will make IBM more relevant to our clients. Data-driven marketing skill and knowledge of manufacturing industry are required. **Your role and responsibilities** Your Role and Responsibilities This role is responsible for defining marketing strategy for Account Based Marketing for target accounts and help to build reputation, strengthen relationships/trust and drive signings/revenue. 1. Identifying Target Accounts and Developing Strategy Focus on specific client accounts or industries to create highly tailored marketing strategies. 2. Collaboration with Sales Teams Work closely with our sales department to align on shared business goals such as deal closures and revenue growth. 3. Delivering a Unified Customer Experience Design and implement consistent customer experiences across all touchpoints, from pre-sales to post-sales. 4. Building Relationships and Trust Deepen relationships with existing clients and establish trust with new ones through strategic initiatives. 5. Data Analysis and Insight Generation Analyse customer and market data to support strategic decision-making. 6. Leveraging Industry Knowledge (e.g. Manufacturing) Utilise expertise in specific industries (e.g. manufacturing) to address sector-specific challenges and needs. 7. Utilising AI and Digital Tools Enhance and streamline marketing activities through the use of AI and digital technologies. 8. Engaging with Internal and External Stakeholders Collaborate with global internal teams (sales, product, legal, communications) and external partners to drive projects forward. Why This Role is Attractive This is an ideal opportunity for those looking to take on a new challenge in a growing area of marketing. You’ll engage directly with clients and help build relationships with some of Japan’s leading enterprises. As this role involves managing accounts that contribute to approximately 60% of the company’s total revenue, it is highly visible and strategically important within IBM. Perfect for professionals aiming to deepen their marketing careers. Work Style Hybrid working model. Expected to work from the Tokyo (Toranomon) office 1-2 times per week. While we value flexibility, we also encourage regular in-person collaboration, with office attendance anticipated several times a week. **Required technical and professional expertise** Account Based Marketing concentrates and combines sales and marketing as co-owners in engaging focus accounts/industry in a more direct way to deliver an integrated pre and post client experience, build new relationships, strengthen reputation and to drive toward shared business outcomes. ABM will make IBM more relevant to our clients. Data-driven marketing skill and knowledge of manufacturing industry are required. Preferred Professional and Technical Expertise. **Preferred technical and professional experience** Experience in Account-Based Marketing (ABM). IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.