The store greeter's primary responsibility is to welcome customers, provide directions, and offer assistance, creating a positive and welcoming shopping experience. They are the first point of contact for customers and play a crucial role in setting the tone for the customer's visit. 

Here's a more detailed breakdown of a typical store greeter's duties:

Greeting Customers: Welcoming customers as they enter the store with a friendly and professional demeanor.  Providing Directions: Assisting customers in finding specific items or areas within the store.  Offering Assistance: Helping customers with questions, concerns, or specific requests.  Promoting Store Events and Sales: Informing customers about current promotions, sales, or special events.  Maintaining a Clean and Welcoming Environment: Ensuring the entrance area is tidy and organized.  Handling Customer Inquiries: Answering questions about store policies, services, or products.  Assisting with Check-In/Out: In some settings, greeters may be responsible for checking in customers, such as for events, or checking out customers at the exit.  Promoting Programs: Actively promoting programs like loyalty memberships, in-store pickups, and other relevant initiatives.  Maintaining a Professional Appearance: Adhering to the company's dress code and maintaining a professional image.