高级市场经理
Pfizer
POSITION SUMMARY
Own portfolio strategy to maximize franchise business and achieve earnings, revenue, and lifecycle management objectives. Assist the Marketing Director in building marketing capabilities within the product management team to drive business effectiveness and efficiency. Define and drive country-specific TA and brand strategies. Serve as the TA portfolio (or major strategic brand) lead, interfacing with WWT and global/local cross-functional teams.
KEY RESPONSIBILITIES1. Portfolio ManagementLead the development of portfolio and franchise strategies, including portfolio planning, LRF, and product lifecycle managementDrive TA growth initiativesProvide cross-functional TA leadership across Field Force, Medical, Legal, Regulatory, and other key functions to ensure alignmentInterface with WWT to secure strategic and operational supportForecast portfolio performance and track progress against targetsPrepare reports and materials for internal communications2. Organizational Effectiveness & People DevelopmentAssist the CTAL in designing an effective team structure to support business growthSupport the establishment of competency requirements for marketing roles and performance standards for key market programsDevelop and coach subordinates through structured coaching and training programs to deliver results3. Resource ManagementLead TA portfolio (or major strategic brand) budget planning and controlAllocate and manage in-country portfolio budget and evaluate P&L performancePOSITION ACCOUNTABILITIESAccountable ForLeading portfolio strategy and planningReviewing and actively contributing to brand plans and A&P allocationLeading cross-functional reviews of product lifecycle management strategiesReviewing key campaign development and executionLeading OP planning and working with SFE on target setting and FTE allocationInterfacing with WWT to gain support for relevant TA or brand initiativesShared AccountabilityDeveloping TA lifecycle management strategy with CTAL and WWTBuilding an effective organizational structure with CTAL and BU HeadDeveloping marketing team competencies with CTALEDUCATION & EXPERIENCEQualifications
Bachelor’s degree in Medical or Medicine; Master’s degree or MBA preferredProficient in both written and spoken EnglishMinimum 7 years of marketing experience, including at least 18 months as a Marketing Manager with people management experienceTECHNICAL & LEADERSHIP SKILLSCommercial & Management CompetenciesMarketing, customer, and competitor insightMarketing execution excellenceStrategic and operational business/marketing planningData analysis, interpretation, and communicationPerformance and program metrics managementExceptional interpersonal skillsStrong collaboration and negotiation skills (with Customer Marketing, Field Force, CTALs, BU Leads/CM)Strong prioritization across brands in a resource-constrained environmentVendor managementProficiency in local language and EnglishPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
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