KEY ACCOUNTABILITIES: • Leads the development and delivery of customer marketing for new product launch, including pre-launch plan development and execution. • Marketing research - provides guidance to design using primary and secondary data, and competitive intelligence under direction of senior leader/MR expert. • Insight generation - identifies insights/hypotheses for particular customer groups across broad range of healthcare solutions/disease areas. • Develops comprehensive set of sales forecast scenarios and sensitivity analysis across portfolio. • Develops business cases for resource allocation. • Derives insights and threats to brand from competitive intelligence. • Prepares product messages and customer solutions that address the needs of specific customer segments and decision makers. • Provides analysis to support Business Review • Leads the development of fullscale communication plans across the product life cycle. • Leads the development and launch of new campaigns, e.g. research, customer synthesis, concept and material development, professional, DTP (direct to patient) and/or DTC (direct to consumer), that appropriately target selected customer groups including payers. • Solicits and aligns information from all line functions to maximize commercial value. **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/) Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)