Shanghai, Shanghai, China
4 days ago
市场平台负责人 Marketing Platform Lead

Responsibilities:

• Develop I&I ecosystem with strong ownership by building strategic platforms and collaboration mechanisms among government, academic associations, authoritative institutions and hospitals, enhancing disease awareness to drive business growth.

• Coordinate internal/external stakeholders for strategic innovative programs, improving product accessibility to consumers while engaging with key decision-makers on policy.

• Design product priorities and key initiatives, partnering with Market Access, Marketing and Medical to ensure team deliverables

• Lead development and piloting of innovation projects, summarize successful practices for nationwide implementation and continuous value refinement.

• Establish national-level platforms aligned with BU strategy to advance academic acknowledgment, while identifying cross-business synergies to maximize collective investment value.

• Drive cross-department and cross-platform activity execution, collaborating with internal/external resources to continuously improve platform efficiency and translate patient/market insights into business plans for business expansion.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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