1.規劃及執行媒體名單蒐集活動，並進行活動的效益分析與優化策略，達成年度名單目標。
2.負責數位媒體行銷業務，從設定媒體受眾、創意素材發想、媒體追蹤規劃到客戶數位旅程經營等。
3.掌控行銷預算，確保符合效益
4.針對行銷活動的需求，與內部團隊及外部廠商進行溝通與協調

1. Plan and execute media leads aqucsition campaigns, analyze the performance and develop optimization strategies to achieve the annual goal.
2. Responsible for digital media operations, including audience targeting, creative material ideation, media tracking planning, and managing the customer digital journey, etc.
3. Campaign P&L Management
4. Communicate and coordinate with internal teams and external vendors as required for marketing campaign operations.

1.至少三年以上名單蒐集活動之數位行銷經驗

2.熟悉 Google/Meta/LINE 等數位廣告，具實務操作經驗

3.具 SEM/SEO/ 內容行銷經驗

4.曾經待過媒體代理商，或熟知媒體代理商操作業務。

5.金融保險業行銷業務相關之工作經驗

6.內外部溝通能力

7.具策略性思考與具邏輯分析

8.細心

9.具團隊合作精神

10.Google等數位相關證照 (加分)

11.人壽保險證照(加分)

1.At least 3 years of digital marketing experience in media leads aqcusition campaigns.

2.Experience in managing ads across Google/Meta/LINE…etc with hands-on experience.

3.Knowledge of SEO/SEM, content marketing

4.Experience working at a media agency or being familiar with media agency operations.

5.Relevant work experience in marketing and business operations within the financial and insurance industries.

6.Internal and external communication skills

7.Strategic thinking and logical analysis skills

8.Detail-oriented 

9.Team Player

10.Google or digital-related certifications (a plus)

11.Life insurance license (a plus)