Обязанности: Consumer: Identify growth opportunities by analyzing shopper/ customer data and turning them into actionable insights and plans Competition: Monitor competition and market activities to develop winning SOM strategies Customer: Lead Joint Business Planning process and Customer development via categories expertise and worldwide best practices sharing to drive future joint business Perfect Store: Lead development and implementation of perfect store in customers (taxonomy, visibility & search, permanent and occasional extra placement, content, R&R, etc) and ensuring performance of tools efficiency Advertising: Design and implement digital marketing campaigns to drive traffic and revenue Collaboration: Work closely with e-commerce sales team on revenue forecasts, portfolio, prices offers, investments to focus resources. Build strong partnerships with brand-marketing, DX-teams to ensure strategic alignment Agency: Manage eCom agency to enable strategic planning, efficient execution, and continuous optimization ACP/AOP: Develop and implement annual e-commerce marketing plan for Marketplaces, to drive demand of PepsiCo priory products KPIs: Define critical metrics, establish benchmarks and regularly communicate performance of investments. Budget: Manage marketing budget, based on category priorities and performance efficiency to drive profitable growth. Требования: Higher education 5+ years marketing experience in eCom (retail & FMCG) English C1 Strong Business acumen (understanding of FMCG e-commerce market, Consumer & Shoppers insights, understanding of financial metrics, ability to collect, analyze information and transfer into actions) Excellent knowledge of ecom marketing tools (mastery in off site/on site activation tools and analytics) Selling & negotiation skills to drive business outside (Customers) and inside of organization (peers, colleagues, top management) Strong understanding of Customer business and KPIs Passionate about eCommerce and eager to learn Proactive, pragmatic and analytical mindset Positive, collaborative, can-do attitude Excellent communication and negotiation skills Happy to operate in hectic multi-functional environment Strong team leader