At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

皮膚科マーケティンググループ イブグリース担当 / 課長・担当課長・担当（P1-P3）/神戸本社

職務内容/Job Responsibilities

This role works closely with the Ebglyss marketing leader (P4) in Dermatology Marketing Group to contribute to maximize Ebgyss Atopic Dermatitis (AtD) business as a brand strategist. He/She collaborates with another brand strategist. He/She reports to Ebglyss marketing leader (P4).

He/She also works across different functions especially in IBU/Global, market research, commercial analytics team, corporate affairs, Consumer experience team, medical team, as well as creative agency to develop robust local brand strategy and tactics(solution) so that more patients have access to this innovative product.

The top priority of this role is contributing to Ebglyss AtD Product strategy maximization (translating/leveraging the global strategy into affiliate customer plans) includes:

CUSTOME MARKETING INFORMATION

Deeply understand patient insights, patient journey, MOTs and “Jobs to be Done”Understand physician segments based on their attitude, beliefs, lifestyle and clinical needs.Systematically obtain, digest and utilize customer insights. Make effective use of major congresses to update the knowledge and to reflect into tactical plan.Regularly monitor newly available scientific data on the TA, Lilly products and competitors.

MARKETING PLANNING & STRATEGY

Develop indication strategy (AtD) and translate into tactical plan in cooperation with brand leader.Continuously assess strategy effect and execution. Ensure effective activities and tactics to achieve performance expectations. Understand and improve customer experience.Monitor and evaluate consistently customer loyalty and equity to identify the gap for WGLL

Additional Involvement in tactical(solution) planning and execution

Mainly responsible for strategic leadership, with additional involvement in tactical (solution) planning and execution.

Business Title : Associate / Manager/ ​ Sr. Manager-Brand Marketing-Dermatology MKTG G

必須経験/Required Experience (mandatory for hiring)

2 to 3 years marketing experience in the pharmaceutical industry in JapanMore than 3-year experience in pharmaceutical sales (MR)  

望ましい経験/Desirable Experience

Marketing experience in dermatologyExperience in working with global teamEssential skills, Knowledge and license (mandatory for hiring)Critical thinking and strategic skillsJapanese nativeAbility to collaborate with global counterpartProject ManagementAbility to quickly understand and utilize the scientific dataInterpersonal skill to collaborate with cross-functional team membersInclusive leadership

必須応募スキル/Essential Behavior （mandatory for hiring）Open minded, positive attitude, flexible for changes, highly motivated, willingness to try new thingsLilly Values & Integrity: Fully understand and engage others to comply with global, local legal and compliance regulations; Influence peers to create a culture that foster integrity, Team Lilly and culture of HSE.

必須ヘイビア/Essential Behaviour

Marketing experience in dermatologyExperience in working with global team

このポジションの魅力/The attractiveness of this job

Lilly Japan established the Immunology Business Unit to develop and commercialize innovative new medicines for the benefit of individuals with immune disorders. Assets within this BU are expected to contribute substantially to the corporation’s future growth. IM BU decided to invest in dermatology TA.

社内公募へ自ら応募して異動/転勤する場合のサポート内容はビジネスニーズに基づ き異動/転勤する場合と異なりますので、 あらかじめ応募にあたっては、詳細は以下リンク先にある情報をご確認とご理解を頂くようお願いいたします。 https://now.lilly.com/landingoverview/JP-change-in-career-system/JP-changes-in-my-career-faqs

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